4 Key Systems for Success
Over 30 years ago, Emerson Ecologics was founded on the need for practitioners to have access to a range of high-quality products that they could feel good about recommending to patients.
Today, the desire to solve practitioner challenges and provide relevant solutions remains strong. In 2013, to get a pulse on current customer needs, Emerson conducted a survey asking practitioners about their biggest challenges. Overwhelmingly, finding new patients topped the list. In 2016, we asked again—surely challenges had changed in the course of three years? But to my surprise, finding new patients still held the top spot.
Through my work on IGNITE, I came to realize that while bringing new patients into a practice seemed like a universal solution, it is actually only a small piece of ensuring practice success.
If you think of your practice like your patient, focusing solely on bringing new patients though your doors would be like addressing only one symptom or complaint. As a clinician, you know the importance of addressing the root cause of disease—but did you know the same is true for treating your practice? To get a true diagnosis of your practice challenges, think of your practice as being made up by four foundational systems. If one system isn’t working, the others are sure to fall out of balance.
For a more accurate diagnosis, here are four key systems for practice success and the key questions every practitioner should ask themselves about their business:
1) Do you have a budget and are you checking these three numbers regularly; revenue, expenses, profit?
2) Do you know how much revenue you need per month to generate a healthy take-home salary?
1) Do you have business systems in place (scheduling, billing, online patient dispensary etc.) that help you streamline office efficiency?
2) Do you have support staff and know how to determine when and how to hire or outsource resources?
1) Do you know patient communication leads to better compliance, patient outcomes and increased referrals?
2) Have you mastered these three steps in your patient process: new patient consult; report of findings; successful follow up?
1 Have you chosen a niche and do you know how it helps you find MORE patients in need of your help?
2) Do you know how today’s patients looks for you and how to get them to take action?
These questions only scratch the surface of the many factors that contribute to a healthy practice. Interestingly enough, the finding of new patients in one of the last pieces needed to complete the practice success puzzle. While this might seem like a lot to consider, once you approach your practice like you do your patients (as a whole), you will see that you are having better patient compliance, more returning patients, increased referrals and so much more.
To learn more about these topics and to receive hands-on help from industry experts, be sure to register for this year’s IGNITE Conference, taking place October 13-16, 2016. Visit eeIGNITE.com for more information.
By Lindsey Smart
Lindsey Smart is a Marketing Manager at Emerson Ecologics, overseeing the IGNITE program of educational opportunities and events, focused on helping practitioners achieve practice success.